Reference · inotec.digital GmbH
Modernising the dagenio LEADS lead capture app
dagenio LEADS is the lead capture solution of inotec.digital GmbH for trade fairs and sales. Teams record contacts, conversation notes and interests directly on their smartphone. We modernised the existing application: a new technical foundation, a new interface for web and mobile, and guidance for the development team.
Key facts
- Client
- inotec.digital GmbH, Krefeld, Germany
- Product
- dagenio LEADS, lead capture for trade fairs and sales
- Scope
- UX analysis, architecture, implementation, guidance for the development team
- Technology
- Laravel, Livewire, NativePHP, Tailwind CSS
- App
- Google Play, App Store
Starting point
inotec wanted to make lead capture so simple that sales teams record everything during the conversation. Follow-up work after the trade fair should disappear.
To achieve this, the existing application was to move to a modern foundation. The goals:
- an interface that is fast and easy to use on a smartphone
- a modern look in front of customers
- a maintainable foundation for further product development
What we built
We modernised the application within the live product. First the web version, then the mobile app. In close cooperation with inotec's development team.
- New architecture. We introduced Livewire as the technical foundation and migrated the application step by step. The old admin framework has been removed completely.
- Migration during live operation. The previous solution kept running in parallel until everything was replaced.
- Integration with the business logic. The new application builds on the existing services and synchronisation. We helped shape the interfaces to them.
- Web version and mobile app. A new interface based on a UX analysis. The mobile app runs entirely on the smartphone, works offline and uses camera, microphone and NFC.
- Data-driven forms. Each inotec customer defines their own questionnaires. The new interface builds the forms from them automatically.
- Quality on real devices. The app was tested on smartphones and tuned to work smoothly with the operating system.
- Guidance for the development team. Architecture decisions, development process and bug analysis together with inotec's team.
Outcome
- dagenio LEADS runs on a modern, maintainable foundation. The web version and the mobile app share the same technology.
- The mobile app is live, EU-wide on Google Play and the App Store. Sales teams use it to capture leads during the conversation, even without an internet connection.
- inotec's team can develop the product freely on this foundation.