Reference · Webstrategy GmbH
Automation module for the Martrexo marketing platform
Martrexo is the enterprise marketing platform of Webstrategy GmbH. For Martrexo, we designed and built the automation module. It lets users set up their own marketing workflows.
Key facts
- Client
- Webstrategy GmbH, Kronberg im Taunus, Germany
- Product
- Martrexo, enterprise marketing platform (SaaS)
- Scope
- concept, implementation and testing, built into the existing platform
- Technology
- Laravel, Livewire, PostgreSQL, webhooks
Starting point
Companies moving to Martrexo often already work with marketing automation. They do not want to give it up. Webstrategy GmbH therefore wanted its own automation module. It was to serve three groups:
- new customers moving over from other platforms
- existing customers who want to automate more
- the internal team that manages data for customers
What we built
Concept, implementation and testing were our responsibility. The module is deeply integrated into the existing platform.
- Workflows in a few clicks. Users combine triggers and steps such as email, waiting periods and filters in one interface.
- Connection to other systems. Webhooks connect Martrexo in both directions, for example with shops or lead capture.
- Full traceability. Every run is logged step by step.
- Robust in operation. Faulty configurations are detected. Failed transfers are retried automatically.
- Shipped in increments. 22 increments, each one live on its own. The core was in use early on.
- More than 500 automated tests safeguard the module.
Outcome
- Automation is now a core part of Martrexo, alongside email and forms.
- The module is in productive use with customers.
- Users set up workflows themselves. No developers are needed for this.
- Automations can also be accessed from AI tools via MCP and through the REST API.
- Customers moving over from other platforms do not have to give up automation.