Reference · Webstrategy GmbH

MCP server and AI assistant for the Martrexo marketing platform

Martrexo is the enterprise marketing platform of Webstrategy GmbH. We made Martrexo AI-ready: with an MCP server for Claude and ChatGPT and an AI assistant built into the platform.

The AI assistant opens as a side panel over the platform and analyses automations on request.

Key facts

Client: Webstrategy GmbH, Kronberg im Taunus, Germany
Product: Martrexo, enterprise marketing platform (SaaS)
Scope: concept together with the management, architecture, implementation, testing
Technology: Laravel, Model Context Protocol (MCP), Ollama, Mistral
Data processing: in the EU

Starting point

Martrexo wanted to be at the forefront of AI. The management had three goals:

Customers work with their marketing data directly in AI tools such as Claude or ChatGPT.
New features reach users faster.
The internal team works faster with the platform and its data.

The condition: data stays in the EU. Martrexo's customers expect this.

Claude answers a marketing question using data from Martrexo.

What we built

The concept was developed together with the management. Architecture, implementation and testing were our responsibility.

One architecture for all AI access points. Each function is defined once. It is then available in external AI tools and in the assistant. This saves development effort with every new feature.
MCP server with 22 tools. Users analyse campaigns, manage contacts and launch campaigns directly from Claude or ChatGPT.
AI assistant inside the platform. A chat that uses the same tools.
REST API for projects, campaigns, segments and automations. It builds on the same architecture and connects Martrexo to other systems.
Language model of choice. Self-hosted on a dedicated server in the EU, or via Mistral on EU servers.
Security and quality. Every request runs with the user's own permissions. More than 500 automated tests safeguard the solution.

The documentation for all tools is generated automatically.

Outcome

Martrexo is AI-ready. The MCP interface and AI assistance are now part of its product promise.
All Martrexo customers can connect the platform to Claude, ChatGPT and other AI tools.
New features reach users faster. A dedicated user interface is no longer required for each one.
Data stays in the EU.

Related service

MCP & LLM Integration

Make your software AI-ready: an MCP server for AI assistants such as ChatGPT or Claude and an AI assistant right inside your product.

Learn more